Top Digital Marketing Tools 2020

Digital Marketing Description

Contrary to traditional marketing where people sell their products and services in the physical marketplace, Digital Marketing is an internet-based market where products and services are sold online. Simply saying that Digital Marketing means advertising on the internet.

Digital Marketing Definition:

How to do digital marketing? The definition emphasizes the focus of marketing on the customer while at the same time implying a need to link to other business operations to achieve this profitability. Yet, it is a weak definition of digital marketing since it doesn’t emphasize communications which are so important to digital marketing. Digital Marketing can be used to support these aims as follows:

  1. Identifying – the Internet can be used for marketing research to find out customers’ needs and wants
  2. Anticipating – the Internet provides an additional channel by which customers can access information and make purchases – evaluating this demand is key to governing resource allocation.

Satisfying – a key success factor in digital marketing is achieving customer satisfaction through the digital channel, which raises issues such as: is the site easy to use, does it perform adequately, what is the standard of associated customer service and how are physical products dispatched?

Digital Marketing Services:

Brand Awareness:

Increasing brand awareness is the focus of a digital marketing strategy for many reasons:

  1. The growth of online shopping
  2. The role of digital interaction in customer behavior
  3. The growing influence and role of brand awareness in online consumer decision-making
  4. The use, convenience, and influence of social media

Online Methods Used to Build Brand Awareness

To understand the importance of digital marketing to the future of marketing in any business, it is helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email.

10-Digital Marketing Tools:

1.      Digital Medium (Without Social Media)

2.      Email Marketing

3.      Banner Advertisement

4.      Sponsored Blog Posts

5.      Videos

6.      Google

7.      Yahoo

8.      MSN

9.      Bing

10.  Alexa / Wearables

Client’s Retention:

If you want to grow your business as a social media marketing agency that provides services to the local clients, you have to pay heed to the client’s retention. It requires you to spend advertisement money to get new clients but if you can signup a quarterly or annual contract with your existing client, you can focus more on better execution rather than worrying about getting new customers. Client retention is the best way to grow your business in every field.

4-Digital Marketing Benefits

 Having a strong digital presence will help you in multiple ways:

  1. It will make it easier to create awareness and engagement both before and after the sale.
  2. It will help you convert new buyers into rabid fans who buy more (and more often).
  3. It will kickstart word-of-mouth and social sharing, and all the benefits that come with them.
  4. It will shorten the buyer’s journey by presenting the right offers at the right time.

Digital Marketing Strategies:

The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

Pay-Per-Click Advertising:

Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising”. Facebook Ads are another form of PPC advertising called “paid social media advertising”.

Paid Search Advertising

Google, Bing, and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service.

Search Engine Optimization (SEO)

If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.

Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product, or service exists.

Social Media Marketing

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.

Content Marketing

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads, or sales.

Native Advertising

Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks. Often, native advertising can be a bit hard to spot, since it is usually mixed in with non-paid content recommendations…but that’s kind of the point.

Email Marketing

Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing), or promote an event.

Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website. As you can see from the list above, there are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team and marketing automation software to cover their marketing needs.

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.


FOUR questions you need to answer before you get started with digital marketing:

  1. How Much Do You Need to Make?
  2. Who Are You Marketing To?
  3. What Are Your Customers Worth?
  4. How Much Do You Need to Spend to Reach Your Goals?


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Written by Amir Shah

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