Communication is the lifeblood of any business and organization

Communication is the lifeblood of any business and organization

Communication is the process of transmitting information from one person to another. It is the act of sharing ideas, facts, opinions, thoughts, messages, or emotions with other people.

Communication is the lifeblood of any business and organization. It starts with birth and continues till death. The very success of an organization is built upon effective communication. It establishes a relationship between the superior and the subordinate, and the quality of the relationship revolves around the nature of communication.

Businesses or organizations run on interchange of information, plan, ideas, proposals, uses of data, meetings, and research which are all different forms of communication.

According to Fred Luthans:

“The flow of material information, perception, and understanding between various parts and members of an organization.”

According to Katz and Kahn:

“Communication is the exchange of information and the transmission of meaning. It is the very essence of a social system of an organization.”

According to Chester Barnard:

“In the exhaustive theory of organization, communication would occupy a central place because the structure, extensiveness, and scope of organizations are almost entirely determined by communication techniques.”

Effective communication is the lifeblood of every organization and a key to success in our business careers and our personal life.

Why Communication is regarded as the “Life Blood” or “Nervous System” of any business or organization?

Communication is regarded as “life blood” or “nervous system” of any business/organization because no business/organization can succeed or progress, build up a reputation, and win friends and customers without effective communication. In fact, successful communication help to create a pleasant relationship between the seniors and subordinates, between the workers and management, and between the customers and seller which results in clear understanding, good production, and a healthy climate within the business/organization. Profit and prosperity shall knock at the doors of businesses/organizations or shopkeepers through effective communion.

Read about the Process of communication

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Written by Nimra Nizam

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