Bajaj Recruitment 2022 | Private Jobs Assam | Company Jobs Assam

Bajaj looking forward to candidate’s online applications for the post of Bajaj Recruitment 2022

Details are given below:-

Name of the post	ACTIVATION MANAGER – KOLKATA
Apply Mode	Online
Start Date	25/03/2022

Bajaj Recruitment 2022 | Private Jobs Assam | Company Jobs Assam

PB L3 – ACTIVATION MANAGER – KOLKATA

JOB PURPOSE

AM is the local custodian of the brand.

The job is to ensure that the brand is represented as per guidelines across all touchpoints including at the event activations.

Execution of all the consumer-related HO driven interventions. These have to be executed with the highest standards as per guidelines.

Qualification:

MBA

Location:

Kolkata – Handling East Region

Biking inclination preferred; Travelling required across East of India.

INTERACTION WITH STAKEHOLDERS
	Internal	External
Direct	Area Sales ManagersRCM TeamCentral Marketing Team	Marketing Agencies/VendorsInfluencers

ADDITIONAL

Rider & Community Management (RCM) in high end bike competition companies (preferred)

Trade Marketing Roles in FMCG companies

Owns a 2-wheeler/rides a 2-wheeler (motorcycle) / has an intent of riding out

Local digital marketing experience

Worked on a communication plan for any product/launch or done any collaterals development for any product

Working experience with 3rd party vendors and channel partners

KEY RESPONSIBILITIES

Job	Tasks
Property promotion and participation	Ensure RCM Promo assets availability and execution as per guidelines.Engage with ASM and Showrooms to drive event registrations.Ensure execution of local RCM events with the set standards.Close feedback loop from the Participants.Maintain MIS for numbers, approvals, budgets, participation
App	Roll out beta testing, on-board testers, create routesManage content generation and local questsMap dealer-led rides in the app
Community building	Identify – Riders, influencers, brand advocates, clubs, communitiesInitiate & propose collaborations and get them on the appFormulate and execute community building across the region.
Alliances	Identify potential local alliances and suggest and execute engagement strategies with them.Review, engage and monitor the alliance performance
Capability	Build Network capability through training dealer team on RCM activities.
RCM as Sales Lever	Conduct and drive all the RCM activities which will be sales Enablers.Monitor these activities on parameters of actual outcome v/s expected outcome.Set up a strong PDCA culture through which quick changes in strategies are thought of if impact of the outcome is muted.
Digital leads Dealership sales point actions	Develop Regional Marketing plans and localized Social media strategyManage agencies at the regional level for BTL, social media, creatives & PRGenerate digital leads and manage dealer pagesCoordinate with Marketing for brand campaign assets
Market Understanding	Spotting trends in local markets and sharing customer inputs with HOWork closely in the market to understand the competitor moves specially related to their consumer related interactions.