4 reasons why Gamification should be on your next advertising pitch!, “Engagement” is the buzzword in digital media. Every agency with its campaigns aims for it above all and leaves no stone unturned in doing so. Here’s a trick from the hat of new-age advertisers that has been quite a success in the market for engagement. Presenting gamification; is the next big thing that’s putting the A for Attention in Advertising.
Gamification is an advertising strategy that uses games as a medium to pique your interest, generate engagement and sell the products to a narrowed down customer base. Read on to know the top 4 reasons why you should opt for it.
1. It’s fun!
Conventional means of advertising have become quite predictable. In order to grab the 6-second attention span of our audience you need something that won’t let them take their thumbs or eyeballs off you and what’s better than a game to do it?
2. Fits every pocket
Gamification goes beyond creating a game from scratch. It can also be a simple coupon program (cue: GPay Rangoli sticker game, remember?) or a loyalty program, an app development with an engaging extension to it, or even a quirky landing page for the customer to navigate through and have some fun.
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3. Win-win situation
A customer engaged is a customer won! While they gain from offers & rewards, you get data, their uninterrupted attention, referrals, and a loyal customer base. Use this data for targeted communication and ta-da, you’ve hit home! What more does an advertiser need?
4. Active mode – ON!
Have your customers been snoozing you lately? A sale isn’t the only way to wake them up. Engage them in a game and hit them with your products they can’t say to. There’s your old customer back!
Are you ready to amp up your game?
To Know More – Goldmine Advertising Limited
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