Abdullah Khetran
SEO (Search Engine Optimization) is used to rank websites on search engines like Google, Yahoo, DuckDuckGo. The most popular search engine is Google.
Sure future is uncertain but here are 5 expected changes in the SEO world.
The popularity of voice search
In 2019, 20% of adults were using a voice search. Voice search also includes the search done through assistants like Alexa or Google Home. This trend is expected to increase and voice searches will be more popular than ever before.
Algorithm updates
Google has been releasing a monthly average of 2 confirmed algorithm updates. Not only algorithms are increasing but they are also becoming more complex. However omnichannel approach can be used and with social signals, SEO and ranking can be improved.
Effect on Blogging
The number of blogs is increasing and there is a huge quantity of blogs on almost every niche. In the future, Google will be preferring unique content. So blogs writing on the same topic will not be preferred by Google.
More Search Engines
The number of search engines is also expected to rise so one can also focus on smaller engines to gain traffic. Ranking on google will be hard because of a lot of competition however there will be little competition on new search engines like DuckDuckGo, so it will relatively easy to rank on them. Just like getting ‘A large proportion of the small market.’
Relevancy
Search engines especially Google have an increasing focus on relevancy. There has been an increasing trend of ranking according to relevancy for example now youtube videos and Quora answers are also being ranked. So it won’t matter whether the content is a blog post or social media accounts, if it is relevant it can be ranked.
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